Start-Up Business Marketing Checklist
Posted 12 Nov '15
Posted 12 Nov '15
Before launching a campaign, creating content or building the perfect website it is so important to understand the basic marketing fundamentals of your small business. What is the point in having a beautiful website if you don’t have consistent branding and a well-defined target market? Or doing a mail out campaign if you aren’t tracking where your leads are coming from?
It is easy to get caught up in the hype of everything you should be doing to market your small business; like blogging daily, utilising all social media platforms, creating podcasts or vlogs and optimising your website. Marketing platforms are always evolving so there will forever be an influx of new marketing methods and channels. However, we shouldn’t weigh ourselves down with the details until we master our marketing foundations.
The biggest thing to realise is that small business marketing is about doing the basics well – and consistently.
In this blog, we’ll walk you through the key criteria for qualifying for the FBT exemption, the costs that can be included, how to handle electricity expenses for charging, what you need to know about charging stations, and some common pitfalls to avoid as a business owner.
Easy Automated Sales is a brisbane based software business providing practical solutions for SME's. We sat down with owner, Colin Feguson, to learn more about this product and how it can best help Brisbane small business.
Applications are now open for the Lord Mayor's Women in Business Grants for 2025. Now in it's fourth year, the Lord Mayor's Women in Business Grant has supported the development of more than 250 women-led Brisbane businesses across a range of industries. One of our valued clients, was one of these worthy recipients for the 2024 round and has kindly shared some words of her experience and the benefits she obtained from being a grant recipient.